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The 1% Movement: athletes and coaches giving back to the game

Writer: LKTBF
LKTBF
7 minutes ago
3 min read
Two ambassadors in LKTBF shirts. 1% of your success, for the next generation.

Nineteen professional players started the 1% Movement, among them Wilfredo Leon, Tijana Boskovic, Bruno Rezende, Yuki Ishikawa, Magdalena Stysiak and Kimberly Drewniok. In 2026 fourteen coaches joined them as founding members of 1% for Coaches, against a target of ten.


In the words of Jordan Thompson: "When we look around at the world with a desire to make it a better place we often think of grand gestures that should be made to do so. But what's so beautiful about this campaign is that it highlights the fact that little by little, even if just by 1% each day, we can create a change bigger than we ever thought possible."


The idea fits in one sentence: give 1% of your success back to the game that gave you everything. This is what the 1% Movement is, who is part of it, and how professional players, coaches, brands and clubs join.


What the 1% is

Members give 1% of their income from volleyball. On a monthly income of $3,000, that is $30 a month, or $360 a year. Every contribution goes to grassroots volleyball in our schools and communities: programmes run by local coaches, donated gear, and the volunteers who support them.


1% of a professional season can keep a school's programme running.

Who is part of it

The 1% Movement reaches every corner of the game. Professional athletes from over 19 nations, from Poland to Brazil and from Japan to Serbia, give back from the seasons they play. Coaches from US university programmes and European professional teams give 1% of what the sport pays them. Brands join too: Slunks gives 1% of its volleyball product revenue to grassroots volleyball. Different countries, different courts, one shared idea. Each month we tell one member's story in our athlete spotlight.


Two ambassadors arm in arm, wood wall behind

Clubs. Clubs can join by giving a share of their member fees, so a whole club stands behind the players coming after them.


What members get

Joining the 1% Movement makes you part of the team behind grassroots volleyball, whether you are a player, a coach or a brand.


Hand holding a ball against an LKTBF shirt

Every member


  • An impact report twice a year, showing what your 1% built.

  • Your name or brand on our partner manifest.

  • Social media collaborations with LKTBF and our global social media partners.

  • A direct line to share your ideas on how we work together further.

  • A place in our global network, as part of the LKTBF family.


Individual members: athletes, coaches, club directors and brand owners


  • Priority places on our Outreach Tours.

  • For coaches, special invitations to the 1% coaches tours.

  • The limited edition 1% Movement hoodie.

  • The chance to build a personal campaign with your sponsor and LKTBF.


When a brand or a club joins as an organisation, the manifest and the social collaborations put its 1% where customers and fans can see it.


Who can join

If volleyball gives you an income, you can join: as a player, a coach, a club or a brand. On its own, one person's 1% is a small number. Together, those small numbers add up to coaches, courts and kit for whole communities. The form takes only 2 minutes and our team follows up personally.


Senior ambassador with arms crossed under banana leaves

Want to do even more, and bring your own community along? Start a fundraiser with your team, your club or your fans, and give them a way to join in too.


Every 1% joins the next, and together they keep the ball flying in communities across the world.



Read next: Volleyball fundraiser ideas: from one training night to a whole season. Bring your fans along with an idea that fits your team.


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Hey! Thanks for stopping by!

Welcome to the Let's Keep The Ball Flying Movement, the world's first global volleyball foundation. We are a passionate community dedicated to using the power of volleyball for a positive change in communities around the world. 

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